Sakarit is a Graphic Designer & Visual Artist, based in Brooklyn, NYC | E: [email protected]

Be Fresh Buy Local

Poster Design Series

Typography, Publication, and Poster Design

“Be Fresh, Buy Local” or is an ongoing initiative that encourages supporting local businesses to create a sustainable community and environmentally friendly practices.

Project Information

Creative Brief

Objectives:

The “Be Fresh, Buy Local” initiative aims to encourage public support for local markets providing fresh produce, such as vegetables, fruits, and other food supplies. By promoting local businesses, the campaign seeks to foster a sustainable community and environmentally friendly practices.

Background:

The Covid-19 pandemic has significantly impacted many lives and devastated numerous local businesses. This initiative is a response to those challenges, emphasizing the importance of supporting local markets and the community during these difficult times.

Target Audience:

Local residents who value fresh and healthy food options.
Individuals who are environmentally conscious and support sustainable practices.
Community members who are interested in helping local businesses recover from the effects of the pandemic.

Approach

The campaign will use bright, vivid colors to create eye-catching and engaging visuals. The typeface will be interwoven with vegetables and herbs, enhancing the natural theme.

The advocacy posters will feature elaborate digital collages, showcasing multi-layered objects to highlight the attractiveness and freshness of locally-grown food.

Additionally, the iconic Mona Lisa will be incorporated as a brand ambassador. The overall tone should be positive, supportive, and community-focused.

Impact & Results

The “Be Fresh, Buy Local” campaign is designed to make a significant impact on local communities and businesses. By driving more customers to local markets, the initiative helps these businesses recover from the pandemic’s effects and encourages a stronger sense of community engagement among residents.

Promoting the consumption of fresh, locally-grown produce supports sustainable practices, reducing the carbon footprint associated with long-distance food transportation.

Additionally, the focus on fresh produce can lead to healthier dietary choices, improving public health within the community.

The campaign’s visually striking posters and creative designs raise awareness about the importance of supporting local businesses, while the inclusion of the Mona Lisa as a brand ambassador creates a memorable and positive association with the initiative.

Overall, the campaign not only boosts the local economy by stimulating economic growth and creating jobs but also inspires other artists and designers to explore innovative projects, contributing to a vibrant artistic community

Tools & Skills

The typography design incorporates floral elements, combining text and flowers to create a Trompe-l'œil-like dynamic and eye-catching visual effect. It merges the elegance of floral designs with the energy of bursting elements, evoking elegance, natural beauty, and creativity.