Visual Study
Paris Pro Typeface
Motion Graphics, and Type
Study, visualize, and customize “Paris Pro” by Moshik Nadav Typography to understand its design principles and versatility.
Project Information
Creative Brief
Explore opportunities for customizing “Paris Pro” to suit specific design needs or preferences. Investigate how the visual characteristics of “Paris Pro” influence emotional responses and user engagement in design contexts.
Approach
Utilize diverse typographic compositions and layouts to showcase visual impact and hierarchies while ensuring the typeface’s aesthetics are preserved. Employ motion graphics to visualize letterforms, strokes, contrast, proportions, and stylistic features across different weights and styles.
Results
This visual study showcases how a typeface preserves its unique traits across diverse settings. Through various typographic compositions, it reveals how the typeface maintains its integrity while adapting to different contexts. These insights can guide branding decisions, leveraging psychology, linguistics, and marketing for effective brand application.
Tools and skills used for this project
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
